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Tropicália: Empowering Independent Musicians in the Post-Pandemic Era

Cubos Academy

Tropicália

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Duration

6 months

My Role

Ux / Ui Design

Resposabilities

Research 
Interface design

Tools

Figma, Miro

Unveiling the Challenge

Our quest began with a poignant challenge – to decipher the evolving needs of musicians in a post-pandemic world. Amidst the chaos, we envisioned a digital solution that would not only support but also propel the independent music community towards new opportunities.

Goals: Digital Symphony Unleashed

01.

Amplifying Artistic Presence:

Strive to enhance the visibility of independent musicians in the digital realm, ensuring their work reaches a broader audience.

02.

Fostering Collaborative Networks:

Establish a platform that serves as a vibrant hub for collaboration, enabling musicians to connect with one another and explore collective creative ventures.

03.

Empowering Artistic Sustainability:

Design features that offer practical solutions, guiding independent artists towards a more feasible and rewarding post-pandemic journey.

Inception of Insightful Exploration:

The exploration embarked with Desk Research and the CSD Matrix, uncovering the profound impact of the pandemic on musicians.

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  • Loss of interest in artistic content;
     

  • Financial Losses during the pandemic;
     

  • Change in Audience Behavior.

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Tropicalia

Competitive Harmonies Revealed

A detailed competitive analysis echoed the melodies of giants like Spotify and SoundCloud, revealing strengths, weaknesses, opportunities, and threats.

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Conversations with Melody Makers

We interviewed 66 individuals, including 51 artists, to understand the specificities and needs of the target users: musicians and listeners.

The collected insights expanded our understanding of the behavior of these groups regarding the platform and the profession, identifying specific demands.

User-Centric Persona and Empathy Journey

Personas and empathy maps gave life to the stories of musicians and listeners, providing a guiding star for user-centered design decisions.

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Resonating Questions and Usability Symphonies

A symphony of How Might We questions guided the design process, leading to a user-friendly prototype that underwent rigorous testing, revealing insights for continuous refinement.

Test Findings: Enhancing the Symphony of User Experience

During testing, both independent musicians and listeners provided valuable feedback, suggesting improvements like a clearer library function and expressing interest in unexpected features like "Stories." Post-test analysis guided refinements, ensuring the prototype aligns with user needs for an intuitive music experience.

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Expectations and Future Harmonies:

As the final curtain descends on this narrative, the expectations resonate with the anticipation of a new symphony. The aim is for the prototype to evolve into a dynamic, living platform—a digital haven for independent musicians.

 

The vision is one of continuous refinement, responsive to the ever-changing needs of musicians in the post-pandemic era. The hope is to see this innovative solution not just as a project conclusion but as the prelude to a sustained, harmonious future for the independent music community.

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